Innovation Genaration

My research have shown that majority of us are actively seeking weight loss solutions that promise a lean physique without any effort on our part. Most of us are convinced that we don’t have the time, energy nor motivation to exercise or eat healthily, so we opt for “easy ways to lose weight fast” without reflecting whether they really work or not.

And this strong desire for easy ways to lose weight fast is exactly what the diet and weight loss industries are fully exploiting.

Do these sound familiar:

“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)

“Lose weight in just 4 minutes a day!” (ad selling a “revolutionary” – and way overpriced – exercise machine)

“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”

“Take this pill, go to bed… wake up skinny! It’s magic!”

Sound familiar?

Out of desperation, many people actually buy into these fantasies of a quick, easy, and miraculous physical transformation.

Sure they are just doing their jobs – but don’t you think you deserve to make a well-informed and educated purchasing decision?

Don’t fall for these tricks again. Here are just 3 things (there are many others!) that shrewd marketers don’t tell you amidst all the sales hype.

1. “Losing weight” is not necessarily a good thing.

Most (if not all) body wraps, slimming teas, and toning creams work mainly by eliminating water from your body.

Losing water changes nothing about how much body fat you have. Remember that your body is 75% water. It’s sick that their strategy for making you lose weight is by dehydrating you.

Technically they aren’t lying to you when they say their methods are easy ways to lose weight fast. But you have to be clever enough to figure out that weight loss is not the goal to aim for.

Losing weight by dehydrating yourself is obviously ineffective, and the weight loss effect hardly lasts. Buying these miracle cures is just like patching up a hole on your shirt – it may patch up the hole, but it doesn’t make you look good nor solve the problem.

2. Starving yourself makes you fatter!

Suppressing your appetite is how some quick fix solutions work. Suppressing your appetite means you’ll be on a low calorie diet, but this method is flawed because ultimately an extremely low-calorie diet makes your body hoard fat.

When you starve yourself, you may lose weight at the start due to the big calorie deficit, but eventually your body thinks it’s starving to death so it switches to survival mode. When this happens, it burns off your muscles for fuel, conserves energy by decreasing your metabolism and – horror of horrors – keeps your body fat.

Is that what you really want?

3. Many quick fix solutions don’t work for the long-term.

Of course, when you DO lose weight through bogus means and by using ineffective products, in order to keep losing weight you’re made to think you have to keep consuming their products. And that’s exactly what marketers and vendors are training you to do: to keep buying their stuff!

Doesn’t sound too good now, does it?

Conclusion

A more worthy objective to aim for (instead of weight loss) is fat loss. Measure your body fat percentage and aim to decrease it using healthy methods that will give you lasting results.

A tailored nutrition plan, exercise and motivational training are the hallmarks of a tried and tested fat loss program.

The results using these proven and tested methods may come slower, but the fat loss will be steady and permanent.

Don’t be fooled and believe that there are magic potions/creams/pills out there that can magically transform your body without much effort on your part. If there are such magical solutions, we would all be consuming them!

Recommendation

The best way to ensure you don’t fall for such shenanigans is to educate yourself about how to eat well and exercise properly to achieve your own fat loss goals.

Tom Venuto’s Burn the Fat Feed the Muscle program is the best one I’ve found about fat-burning and muscle building.

Burn the Fat showed me something i never thought possible: for me to change permanently and find the way to go after the goals I really aspire to achieve; to work out religiously, but to genuinely enjoy it; To have a strict diet, but to realize that the endless benefits I reap (self-confidence, satisfying sex life, higher energy and productivity, etc) far outweigh the price I have to pay to have my most amazing body.